Our Mentorship program will provide appliable insights for the individual startups, offering real lessons and advice that enable the founders to take their products to market and overcome the often challenging early days of a business. The mentors we work with are people with experience building businesses from the ground up in Ethiopia.
Seratera team will organise the virtual meeting with mentor (once to twice per month) and one week during the startup camp. 

Meet our mentors virtualy and in the camp

Business incubators

Mr. Abebe Hailu

Lead Enterprise Architect bei Mercedes-Benz AG 

Mr. Abebe Hailu have experence with business incubators. He is responsible for maturing the Enterprise Architecture practice at leading Automobile industry
organization. He will join us in our startup camp in April 2022. 

Hub managment and sustainable entrepreneurship

Mrs Thandi Dyani 

Thandi Dyani has organised Impact Hub in  Johannesburg  South Africa and memeber of BMW foundation sustainable enterpreneurship. 
She will join us in our startup camp in April 2022. 

Digitalisation. Inventor of Ge’ez Software 

 Dr. Aberra Molla 

Meet Dr Aberra Molla The Father Of Ethiopic Alphabet.
He will join us in our opening workshop in September 2021. He owns 20 IP in Ethiopian Geez software. 


Finance and capital fund raising 

Mr. Kenneth Kang’ee Waiganjo 

Finance professional and qualified accountant with broad management experience in financial and business processes and strategy including financial forecasting and analysis, capital fund raising. 

Digital marketing story telling

We expect to build digital platform for production and processing.

Establishing a global company from Ethiopia

Mrs Jenny Ecuyer

CEO and founder of companies in Ethiopia.
Networked internationaly and specialised in textil and flower industry. 

Mentors in Food, cosmetic and herbal medicinal processing

Ecopia team have experience on all the value chain of food, natural cosmetics herbal medicinal plants. They will be hosting demonstrations on hand experence on the 32 stakholders from the farmer to international consumers.  

Ideas-to-Value, Policy-to- Results and Geo-Strategic 


Mr. Fauno Nadah, has helped start Asset Management, Manufacturing, Risk Management, ICT and Infrastructure companies and regularly advises on Public Sector related issues of Governance, National Economic Development and National Security. 

Mentors in Virtual and Startup Camp.

Product development and marketing

Dr. Mitslal Kifleyesus Matschie

Founder and CEO of Ecopia Plc.
Founder of Seratera and member of the BMW foundation network. 

Fashion and Desgin

Mrs Aniko Balazs

Founder and CEO of Aniko Fashion in Vienna.  

Who have been working in the Design Studio of Christian Dior. Graduated  from fashion design Esmod/ Paris, Sonia Rykiels Award from LISAA, Institut Superieur des Art Appliqués, Paris. 



Mrs Beate Wedekind 

Mrs Beate Wedekind advisor and development expert. Very good networked with German and Ethiopian decision makers. Expert in communications and Journalist.


Courage to questions

Ms. Saskia Meynhardt

"Incubation is a mindset that encourages you to trust there are new ways outside the given paths, yet respecting them. 

Quality and standards

Mr. Mulugeta Mekonnen  

Expert on ISO standards as well as certifications.  Aquired on hand experenice from Quality and Standards Authority of Ethiopia on the following sectors: Laboratory testing activities for various products; in agricultural products testing like Fertilizers, honey, bees wax, oil seeds, pulses, ·   Food products: Oil, Iodized salt, Soft Drinks, Beverages, water as well as in chemical products testing : Soaps and detergents, water, matches, acids, bases, heavy metals, etc. 

Registration for Mentorship


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What makes us different?

Mentor on Textil

Why count on us to deliver results? Because our company is more than just a business. Each person brings something different to the team, but there are a core set of values we all share.

Mentor on sustanble enterpreneurship

We're always working on something. Most of the time, we're focused on getting results for our clients. But every so often we get the chance to experiment with new concepts and ideas.

Mentor on digital marketing

We all have a passion. This is mine! From an early age, I decided to master my craft. And I’ve been learning ever since.